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Ho John Lee’s Weblog » Front Page

My slides from the Real Time Search Panel at SES Chicago last week

Although real time search is fairly new, as we end 2009, the ability to index and search fresh results is rapidly becoming a commodity, with Bing, various startups, and now Google all integrating status feeds from social networking services. The next set of challenges in 2010 will be around providing better relevance, information discovery, and topic exploration for social search, using signals from the dynamic behavior of users and their interaction with the social and topic graphs.

What’s Different about Real Time and Social Search – HJL Slides For SES Chicago Dec 09

View more presentations from Ho John Lee.

What’s Different about Real Time and Social Search – HJL Slides For SES Chicago Dec 09 – Presentation Transcript

  1. What’s different about real time and social search?
    Ho John Lee
    Principal Program Manager
    Bing Social Search
    Search Engine Strategies
    Chicago – December 7, 2009
  2. What’s Real Time Search Good For, Anyway?
  3. Twitter is Great for Watching Uninformed Panics Unfold Live
    …or finding balloons
    http://xkcd.com/574/
  4. Some characteristics of Twitter / Social media
    Immediacy, Sentiment, Brevity
    Not always accurate
    Feelings, reactions, impressions
    Context is often essential to determine meaning
    Gestural – @user, #hashtag, RT, favorites, follows
    Self-organizing communities of attention and authority
    Content follows attention
    People talk about what others are talking about
    Observations and commentary from everywhere
    If there’s no content, you can ask for some
    Extreme head and tail coverage
    Low relevance “noise” can become “signal” in aggregate
  5. Your product or brand could suddenly be at the center of a huge conversation
    Tiger Woods
    Balloon Boy
    Breaking Story
    Persistent Story
    Big Story
    Bigger Story
  6. Some characteristics of Real time / Social Search
    • Real time and social search is qualitatively different from traditional web search
    • Differences in ranking, relevance, use model
    • Social graph, user behavior, location, event correlation and other input signals
    • Real time search is frequently about discovery, not search per se
    • “what is everyone talking about”, followed by “what are people saying about ”
    • Top real time and social search results will usually differ from top web search results
  7. Bing Twitter Search at a glance
    Top Tweets
    Top Shared Links
    Tweets/Sentiment per link
    Adult /Spam filter; Tweets/Links ranking & relevance
  8. Bing Fall 2009: Twitter vertical, News, MSN, Maps
    MSN Local Edition
    Page 2: Tweets or Links
    Page 1: Tweets & Links
    Twitter Answer on News SERP
    MSN Hot Topics
  9. Topic / sentiment range, volume, trend analysis
    What is the baseline rate of mentions / sentiment per unit time?
    Changes in attention flow around a subject, location, topic
    Watch for correlated signals from multiple sources
    Consider source relevance and authority as well
  10. Graph analysis for relevance and ranking
    Spam marketing campaign
    Naturally connected community
    Spammy communities are highly visible – don’t be part of one!
  11. Bing Twitter Maps Demo
  12. To rise above the noise, there is more to do as search gets more social
    Plus…
  13. Thank You
    Ho John Lee
    hojohn . lee @ microsoft.com
    twitter.com/hjl
The session was moderated by Barbara Coll, CEO, WebMama.com Inc., with panelists Bill Fischer, Co-Founder & Director, Workdigital, Ltd., Rob Walk, Managing Partner, NovaRising, Nathan Stoll, Co-Founder, Aardvark, and  Ho John Lee, Principal Program Manager, Social and Real Time Search, Microsoft Bing.

My slides from the Real Time Search Panel at SES Chicago last week

I gave a short talk on real time and social search for a panel at SES Chicago last week. I’ve been heads down for the past few months working on Bing Twitter Search, so now that the first launch is out the door it was a nice chance to talk with people about some of the work we’re doing.  There was a lot of interest in the sentiment, trend, and social graph analysis slides (9 and 10). I will write about those in a separate post, but wanted to get the presentation up for those who have been asking about it.
Although real time search is fairly new, as we end 2009, the ability to index and search fresh results is rapidly becoming a commodity, with Bing, various startups, and now Google all integrating status feeds from social networking services. The next set of challenges in 2010 will be around providing better relevance, information discovery, and topic exploration for social search, using signals from the dynamic behavior of users and their interaction with the social and topic graphs.

What’s Different about Real Time and Social Search – HJL Slides For SES Chicago Dec 09

View more presentations from Ho John Lee.

What’s Different about Real Time and Social Search – HJL Slides For SES Chicago Dec 09 – Presentation Transcript

  1. What’s different about real time and social search?
    Ho John Lee
    Principal Program Manager
    Bing Social Search
    Search Engine Strategies
    Chicago – December 7, 2009
  2. What’s Real Time Search Good For, Anyway?
  3. Twitter is Great for Watching Uninformed Panics Unfold Live
    …or finding balloons
    http://xkcd.com/574/
  4. Some characteristics of Twitter / Social media
    Immediacy, Sentiment, Brevity
    Not always accurate
    Feelings, reactions, impressions
    Context is often essential to determine meaning
    Gestural – @user, #hashtag, RT, favorites, follows
    Self-organizing communities of attention and authority
    Content follows attention
    People talk about what others are talking about
    Observations and commentary from everywhere
    If there’s no content, you can ask for some
    Extreme head and tail coverage
    Low relevance “noise” can become “signal” in aggregate
  5. Your product or brand could suddenly be at the center of a huge conversation
    Tiger Woods
    Balloon Boy
    Breaking Story
    Persistent Story
    Big Story
    Bigger Story
  6. Some characteristics of Real time / Social Search
    • Real time and social search is qualitatively different from traditional web search
    • Differences in ranking, relevance, use model
    • Social graph, user behavior, location, event correlation and other input signals
    • Real time search is frequently about discovery, not search per se
    • “what is everyone talking about”, followed by “what are people saying about ”
    • Top real time and social search results will usually differ from top web search results
  7. Bing Twitter Search at a glance
    Top Tweets
    Top Shared Links
    Tweets/Sentiment per link
    Adult /Spam filter; Tweets/Links ranking & relevance
  8. Bing Fall 2009: Twitter vertical, News, MSN, Maps
    MSN Local Edition
    Page 2: Tweets or Links
    Page 1: Tweets & Links
    Twitter Answer on News SERP
    MSN Hot Topics
  9. Topic / sentiment range, volume, trend analysis
    What is the baseline rate of mentions / sentiment per unit time?
    Changes in attention flow around a subject, location, topic
    Watch for correlated signals from multiple sources
    Consider source relevance and authority as well
  10. Graph analysis for relevance and ranking
    Spam marketing campaign
    Naturally connected community
    Spammy communities are highly visible – don’t be part of one!
  11. Bing Twitter Maps Demo
  12. To rise above the noise, there is more to do as search gets more social
    Plus…
  13. Thank You
    Ho John Lee
    hojohn . lee @ microsoft.com
    twitter.com/hjl
The session was moderated by Barbara Coll, CEO, WebMama.com Inc., with panelists Bill Fischer, Co-Founder & Director, Workdigital, Ltd., Rob Walk, Managing Partner, NovaRising, Nathan Stoll, Co-Founder, Aardvark, and  Ho John Lee, Principal Program Manager, Social and Real Time Search, Microsoft Bing.

My slides from the Real Time Search Panel at SES Chicago last week

I gave a short talk on real time and social search for a panel at SES Chicago last week. I’ve been heads down for the past few months working on Bing Twitter Search, so now that the first launch is out the door it was a nice chance to talk with people about some of the work we’re doing.  There was a lot of interest in the sentiment, trend, and social graph analysis slides (9 and 10). I will write about those in a separate post, but wanted to get the presentation up for those who have been asking about it.
Although real time search is fairly new, as we end 2009, the ability to index and search fresh results is rapidly becoming a commodity, with Bing, various startups, and now Google all integrating status feeds from social networking services. The next set of challenges in 2010 will be around providing better relevance, information discovery, and topic exploration for social search, using signals from the dynamic behavior of users and their interaction with the social and topic graphs.

What’s Different about Real Time and Social Search – HJL Slides For SES Chicago Dec 09

View more presentations from Ho John Lee.

What’s Different about Real Time and Social Search – HJL Slides For SES Chicago Dec 09 – Presentation Transcript

  1. What’s different about real time and social search?
    Ho John Lee
    Principal Program Manager
    Bing Social Search
    Search Engine Strategies
    Chicago – December 7, 2009
  2. What’s Real Time Search Good For, Anyway?
  3. Twitter is Great for Watching Uninformed Panics Unfold Live
    …or finding balloons
    http://xkcd.com/574/
  4. Some characteristics of Twitter / Social media
    Immediacy, Sentiment, Brevity
    Not always accurate
    Feelings, reactions, impressions
    Context is often essential to determine meaning
    Gestural – @user, #hashtag, RT, favorites, follows
    Self-organizing communities of attention and authority
    Content follows attention
    People talk about what others are talking about
    Observations and commentary from everywhere
    If there’s no content, you can ask for some
    Extreme head and tail coverage
    Low relevance “noise” can become “signal” in aggregate
  5. Your product or brand could suddenly be at the center of a huge conversation
    Tiger Woods
    Balloon Boy
    Breaking Story
    Persistent Story
    Big Story
    Bigger Story
  6. Some characteristics of Real time / Social Search
    • Real time and social search is qualitatively different from traditional web search
    • Differences in ranking, relevance, use model
    • Social graph, user behavior, location, event correlation and other input signals
    • Real time search is frequently about discovery, not search per se
    • “what is everyone talking about”, followed by “what are people saying about ”
    • Top real time and social search results will usually differ from top web search results
  7. Bing Twitter Search at a glance
    Top Tweets
    Top Shared Links
    Tweets/Sentiment per link
    Adult /Spam filter; Tweets/Links ranking & relevance
  8. Bing Fall 2009: Twitter vertical, News, MSN, Maps
    MSN Local Edition
    Page 2: Tweets or Links
    Page 1: Tweets & Links
    Twitter Answer on News SERP
    MSN Hot Topics
  9. Topic / sentiment range, volume, trend analysis
    What is the baseline rate of mentions / sentiment per unit time?
    Changes in attention flow around a subject, location, topic
    Watch for correlated signals from multiple sources
    Consider source relevance and authority as well
  10. Graph analysis for relevance and ranking
    Spam marketing campaign
    Naturally connected community
    Spammy communities are highly visible – don’t be part of one!
  11. Bing Twitter Maps Demo
  12. To rise above the noise, there is more to do as search gets more social
    Plus…
  13. Thank You
    Ho John Lee
    hojohn . lee @ microsoft.com
    twitter.com/hjl
The session was moderated by Barbara Coll, CEO, WebMama.com Inc., with panelists Bill Fischer, Co-Founder & Director, Workdigital, Ltd., Rob Walk, Managing Partner, NovaRising, Nathan Stoll, Co-Founder, Aardvark, and  Ho John Lee, Principal Program Manager, Social and Real Time Search, Microsoft Bing.

My slides from the Real Time Search Panel at SES Chicago last week

I gave a short talk on real time and social search for a panel at SES Chicago last week. I’ve been heads down for the past few months working on Bing Twitter Search, so now that the first launch is out the door it was a nice chance to talk with people about some of the work we’re doing.  There was a lot of interest in the sentiment, trend, and social graph analysis slides (9 and 10). I will write about those in a separate post, but wanted to get the presentation up for those who have been asking about it.
Although real time search is fairly new, as we end 2009 the ability to index and search fresh results is rapidly becoming a commodity, with Bing, various startups, and now Google all integrating status feeds from social networking services. The next set of challenges in 2010 will be around providing better relevance, information discovery, and topic exploration for social search, using signals from the dynamic behavior of users and their interaction with the social and topic graphs.

What’s Different about Real Time and Social Search – HJL Slides For SES Chicago Dec 09

View more presentations from Ho John Lee.

What’s Different about Real Time and Social Search – HJL Slides For SES Chicago Dec 09 – Presentation Transcript

  1. What’s different about real time and social search?
    Ho John Lee
    Principal Program Manager
    Bing Social Search
    Search Engine Strategies
    Chicago – December 7, 2009
  2. What’s Real Time Search Good For, Anyway?
  3. Twitter is Great for Watching Uninformed Panics Unfold Live
    …or finding balloons
    http://xkcd.com/574/
  4. Some characteristics of Twitter / Social media
    Immediacy, Sentiment, Brevity
    Not always accurate
    Feelings, reactions, impressions
    Context is often essential to determine meaning
    Gestural – @user, #hashtag, RT, favorites, follows
    Self-organizing communities of attention and authority
    Content follows attention
    People talk about what others are talking about
    Observations and commentary from everywhere
    If there’s no content, you can ask for some
    Extreme head and tail coverage
    Low relevance “noise” can become “signal” in aggregate
  5. Your product or brand could suddenly be at the center of a huge conversation
    Tiger Woods
    Balloon Boy
    Breaking Story
    Persistent Story
    Big Story
    Bigger Story
  6. Some characteristics of Real time / Social Search
    • Real time and social search is qualitatively different from traditional web search
    • Differences in ranking, relevance, use model
    • Social graph, user behavior, location, event correlation and other input signals
    • Real time search is frequently about discovery, not search per se
    • “what is everyone talking about”, followed by “what are people saying about ”
    • Top real time and social search results will usually differ from top web search results
  7. Bing Twitter Search at a glance
    Top Tweets
    Top Shared Links
    Tweets/Sentiment per link
    Adult /Spam filter; Tweets/Links ranking & relevance
  8. Bing Fall 2009: Twitter vertical, News, MSN, Maps
    MSN Local Edition
    Page 2: Tweets or Links
    Page 1: Tweets & Links
    Twitter Answer on News SERP
    MSN Hot Topics
  9. Topic / sentiment range, volume, trend analysis
    What is the baseline rate of mentions / sentiment per unit time?
    Changes in attention flow around a subject, location, topic
    Watch for correlated signals from multiple sources
    Consider source relevance and authority as well
  10. Graph analysis for relevance and ranking
    Spam marketing campaign
    Naturally connected community
    Spammy communities are highly visible – don’t be part of one!
  11. Bing Twitter Maps Demo
  12. To rise above the noise, there is more to do as search gets more social
    Plus…
  13. Thank You
    Ho John Lee
    hojohn . lee @ microsoft.com
    twitter.com/hjl
The session was moderated by Barbara Coll, CEO, WebMama.com Inc., with panelists Bill Fischer, Co-Founder & Director, Workdigital, Ltd., Rob Walk, Managing Partner, NovaRising, Nathan Stoll, Co-Founder, Aardvark, and  Ho John Lee, Principal Program Manager, Social and Real Time Search, Microsoft Bing.

My slides from the Real Time Search Panel at SES Chicago last week

Although real time search is fairly new, as we end 2009 the ability to index and search fresh results is rapidly becoming a commodity, with Bing, various startups, and now Google all integrating status feeds from social networking services. The next set of challenges in 2010 will be around providing better relevance, information discovery, and topic exploration for social search, using signals from the dd
I gave a short talk on real time and social search for a panel at SES Chicago last week. I’ve been heads down for the past few months working on Bing Twitter Search, so now that the first launch is out the door it was a nice chance to talk with people about some of the work we’re doing.  There was a lot of interest in the sentiment, trend, and social graph analysis slides (9 and 10). I will write about those in a separate post, but wanted to get the presentation up for those who have been asking about it.
View more presentations from Ho John Lee.

What’s Different about Real Time and Social Search – HJL Slides For SES Chicago Dec 09 – Presentation Transcript

  1. What’s different about real time and social search?
    Ho John Lee
    Principal Program Manager
    Bing Social Search
    Search Engine Strategies
    Chicago – December 7, 2009
  2. What’s Real Time Search Good For, Anyway?
  3. Twitter is Great for Watching Uninformed Panics Unfold Live
    …or finding balloons
    http://xkcd.com/574/
  4. Some characteristics of Twitter / Social media
    Immediacy, Sentiment, Brevity
    Not always accurate
    Feelings, reactions, impressions
    Context is often essential to determine meaning
    Gestural – @user, #hashtag, RT, favorites, follows
    Self-organizing communities of attention and authority
    Content follows attention
    People talk about what others are talking about
    Observations and commentary from everywhere
    If there’s no content, you can ask for some
    Extreme head and tail coverage
    Low relevance “noise” can become “signal” in aggregate
  5. Your product or brand could suddenly be at the center of a huge conversation
    Tiger Woods
    Balloon Boy
    Breaking Story
    Persistent Story
    Big Story
    Bigger Story
  6. Some characteristics of Real time / Social Search
    • Real time and social search is qualitatively different from traditional web search
    • Differences in ranking, relevance, use model
    • Social graph, user behavior, location, event correlation and other input signals
    • Real time search is frequently about discovery, not search per se
    • “what is everyone talking about”, followed by “what are people saying about ”
    • Top real time and social search results will usually differ from top web search results
  7. Bing Twitter Search at a glance
    Top Tweets
    Top Shared Links
    Tweets/Sentiment per link
    Adult /Spam filter; Tweets/Links ranking & relevance
  8. Bing Fall 2009: Twitter vertical, News, MSN, Maps
    MSN Local Edition
    Page 2: Tweets or Links
    Page 1: Tweets & Links
    Twitter Answer on News SERP
    MSN Hot Topics
  9. Topic / sentiment range, volume, trend analysis
    What is the baseline rate of mentions / sentiment per unit time?
    Changes in attention flow around a subject, location, topic
    Watch for correlated signals from multiple sources
    Consider source relevance and authority as well
  10. Graph analysis for relevance and ranking
    Spam marketing campaign
    Naturally connected community
    Spammy communities are highly visible – don’t be part of one!
  11. Bing Twitter Maps Demo
  12. To rise above the noise, there is more to do as search gets more social
    Plus…
  13. Thank You
    Ho John Lee
    hojohn . lee @ microsoft.com
    twitter.com/hjl
The session was moderated by Barbara Coll, CEO, WebMama.com Inc., with panelists Bill Fischer, Co-Founder & Director, Workdigital, Ltd., Rob Walk, Managing Partner, NovaRising, Nathan Stoll, Co-Founder, Aardvark, and  Ho John Lee, Principal Program Manager, Social and Real Time Search, Microsoft Bing.

My slides from the Real Time Search Panel at SES Chicago last week

I gave a short talk on real time and social search for a panel at SES Chicago last week. There was a lot of interest in slides 9 and 10, which are on sentiment, trend, and social graph analysis. I will write about those in a separate post, but wanted to get the presentation up for those who have been asking about it.
View more presentations from Ho John Lee.

What’s Different about Real Time and Social Search – HJL Slides For SES Chicago Dec 09 – Presentation Transcript

  1. What’s different about real time and social search?
    Ho John Lee
    Principal Program Manager
    Bing Social Search
    Search Engine Strategies
    Chicago – December 7, 2009
  2. What’s Real Time Search Good For, Anyway?
  3. Twitter is Great for Watching Uninformed Panics Unfold Live
    …or finding balloons
    http://xkcd.com/574/
  4. Some characteristics of Twitter / Social media
    Immediacy, Sentiment, Brevity
    Not always accurate
    Feelings, reactions, impressions
    Context is often essential to determine meaning
    Gestural – @user, #hashtag, RT, favorites, follows
    Self-organizing communities of attention and authority
    Content follows attention
    People talk about what others are talking about
    Observations and commentary from everywhere
    If there’s no content, you can ask for some
    Extreme head and tail coverage
    Low relevance “noise” can become “signal” in aggregate
  5. Your product or brand could suddenly be at the center of a huge conversation
    Tiger Woods
    Balloon Boy
    Breaking Story
    Persistent Story
    Big Story
    Bigger Story
  6. Some characteristics of Real time / Social Search
    • Real time and social search is qualitatively different from traditional web search
    • Differences in ranking, relevance, use model
    • Social graph, user behavior, location, event correlation and other input signals
    • Real time search is frequently about discovery, not search per se
    • “what is everyone talking about”, followed by “what are people saying about ”
    • Top real time and social search results will usually differ from top web search results
  7. Bing Twitter Search at a glance
    Top Tweets
    Top Shared Links
    Tweets/Sentiment per link
    Adult /Spam filter; Tweets/Links ranking & relevance
  8. Bing Fall 2009: Twitter vertical, News, MSN, Maps
    MSN Local Edition
    Page 2: Tweets or Links
    Page 1: Tweets & Links
    Twitter Answer on News SERP
    MSN Hot Topics
  9. Topic / sentiment range, volume, trend analysis
    What is the baseline rate of mentions / sentiment per unit time?
    Changes in attention flow around a subject, location, topic
    Watch for correlated signals from multiple sources
    Consider source relevance and authority as well
  10. Graph analysis for relevance and ranking
    Spam marketing campaign
    Naturally connected community
    Spammy communities are highly visible – don’t be part of one!
  11. Bing Twitter Maps Demo
  12. To rise above the noise, there is more to do as search gets more social
    Plus…
  13. Thank You
    Ho John Lee
    hojohn . lee @ microsoft.com
    twitter.com/hjl
Here’s a writeup on the real-time session from aimClear, which includes a Batman-camera-angle photo of me.
The session was moderated by Barbara Coll, CEO, WebMama.com Inc., with panelists Bill Fischer, Co-Founder & Director, Workdigital, Ltd., Rob Walk, Managing Partner, NovaRising, Nathan Stoll, Co-Founder, Aardvark, and  Ho John Lee, Principal Program Manager, Social and Real Time Search, Microsoft Bing.

My slides from the Real Time Search Panel at SES Chicago last week

I gave a short talk on real time and social search for a panel at SES Chicago last week. There was a lot of interest in slides 9 and 10, which are on sentiment, trend, and social graph analysis. I will write about those in a separate post, but wanted to get the presentation up for those who have been asking about it.
View more presentations from Ho John Lee.

What’s Different about Real Time and Social Search – HJL Slides For SES Chicago Dec 09 – Presentation Transcript

  1. What’s different about real time and social search?
    Ho John Lee
    Principal Program Manager
    Bing Social Search
    Search Engine Strategies
    Chicago – December 7, 2009
  2. What’s Real Time Search Good For, Anyway?
  3. Twitter is Great for Watching Uninformed Panics Unfold Live
    …or finding balloons
    http://xkcd.com/574/
  4. Some characteristics of Twitter / Social media
    Immediacy, Sentiment, Brevity
    Not always accurate
    Feelings, reactions, impressions
    Context is often essential to determine meaning
    Gestural – @user, #hashtag, RT, favorites, follows
    Self-organizing communities of attention and authority
    Content follows attention
    People talk about what others are talking about
    Observations and commentary from everywhere
    If there’s no content, you can ask for some
    Extreme head and tail coverage
    Low relevance “noise” can become “signal” in aggregate
  5. Your product or brand could suddenly be at the center of a huge conversation
    Tiger Woods
    Balloon Boy
    Breaking Story
    Persistent Story
    Big Story
    Bigger Story
  6. Some characteristics of Real time / Social Search
    • Real time and social search is qualitatively different from traditional web search
    • Differences in ranking, relevance, use model
    • Social graph, user behavior, location, event correlation and other input signals
    • Real time search is frequently about discovery, not search per se
    • “what is everyone talking about”, followed by “what are people saying about ”
    • Top real time and social search results will usually differ from top web search results
  7. Bing Twitter Search at a glance
    Top Tweets
    Top Shared Links
    Tweets/Sentiment per link
    Adult /Spam filter; Tweets/Links ranking & relevance
  8. Bing Fall 2009: Twitter vertical, News, MSN, Maps
    MSN Local Edition
    Page 2: Tweets or Links
    Page 1: Tweets & Links
    Twitter Answer on News SERP
    MSN Hot Topics
  9. Topic / sentiment range, volume, trend analysis
    What is the baseline rate of mentions / sentiment per unit time?
    Changes in attention flow around a subject, location, topic
    Watch for correlated signals from multiple sources
    Consider source relevance and authority as well
  10. Graph analysis for relevance and ranking
    Spam marketing campaign
    Naturally connected community
    Spammy communities are highly visible – don’t be part of one!
  11. Bing Twitter Maps Demo
  12. To rise above the noise, there is more to do as search gets more social
    Plus…
  13. Thank You
    Ho John Lee
    hojohn . lee @ microsoft.com
    twitter.com/hjl
Here’s a writeup on the real-time session from aimClear, which includes a Batman-camera-angle photo of me.
The session was moderated by Barbara Coll, CEO, WebMama.com Inc., with panelists Bill Fischer, Co-Founder & Director, Workdigital, Ltd., Rob Walk, Managing Partner, NovaRising, Nathan Stoll, Co-Founder, Aardvark, and  Ho John Lee, Principal Program Manager, Social and Real Time Search, Microsoft Bing.

My slides from the Real Time Search Panel at SES Chicago last week

I gave a short talk on real time and social search for a panel at SES Chicago last week. There was a lot of interest in slides 9 and 10, which are on sentiment, trend, and social graph analysis. I will write about those in a separate post, but wanted to get the sl
View more presentations from Ho John Lee.

What’s Different about Real Time and Social Search – HJL Slides For SES Chicago Dec 09 – Presentation Transcript

  1. What’s different about real time and social search?
    Ho John Lee
    Principal Program Manager
    Bing Social Search
    Search Engine Strategies
    Chicago – December 7, 2009
  2. What’s Real Time Search Good For, Anyway?
  3. Twitter is Great for Watching Uninformed Panics Unfold Live
    …or finding balloons
    http://xkcd.com/574/
  4. Some characteristics of Twitter / Social media
    Immediacy, Sentiment, Brevity
    Not always accurate
    Feelings, reactions, impressions
    Context is often essential to determine meaning
    Gestural – @user, #hashtag, RT, favorites, follows
    Self-organizing communities of attention and authority
    Content follows attention
    People talk about what others are talking about
    Observations and commentary from everywhere
    If there’s no content, you can ask for some
    Extreme head and tail coverage
    Low relevance “noise” can become “signal” in aggregate
  5. Your product or brand could suddenly be at the center of a huge conversation
    Tiger Woods
    Balloon Boy
    Breaking Story
    Persistent Story
    Big Story
    Bigger Story
  6. Some characteristics of Real time / Social Search
    • Real time and social search is qualitatively different from traditional web search
    • Differences in ranking, relevance, use model
    • Social graph, user behavior, location, event correlation and other input signals
    • Real time search is frequently about discovery, not search per se
    • “what is everyone talking about”, followed by “what are people saying about ”
    • Top real time and social search results will usually differ from top web search results
  7. Bing Twitter Search at a glance
    Top Tweets
    Top Shared Links
    Tweets/Sentiment per link
    Adult /Spam filter; Tweets/Links ranking & relevance
  8. Bing Fall 2009: Twitter vertical, News, MSN, Maps
    MSN Local Edition
    Page 2: Tweets or Links
    Page 1: Tweets & Links
    Twitter Answer on News SERP
    MSN Hot Topics
  9. Topic / sentiment range, volume, trend analysis
    What is the baseline rate of mentions / sentiment per unit time?
    Changes in attention flow around a subject, location, topic
    Watch for correlated signals from multiple sources
    Consider source relevance and authority as well
  10. Graph analysis for relevance and ranking
    Spam marketing campaign
    Naturally connected community
    Spammy communities are highly visible – don’t be part of one!
  11. Bing Twitter Maps Demo
  12. To rise above the noise, there is more to do as search gets more social
    Plus…
  13. Thank You
    Ho John Lee
    hojohn . lee @ microsoft.com
    twitter.com/hjl
Here’s a writeup on the real-time session from aimClear, which includes a Batman-camera-angle photo of me.
The session was moderated by Barbara Coll, CEO, WebMama.com Inc., with panelists Bill Fischer, Co-Founder & Director, Workdigital, Ltd., Rob Walk, Managing Partner, NovaRising, Nathan Stoll, Co-Founder, Aardvark, and  Ho John Lee, Principal Program Manager, Social and Real Time Search, Microsoft Bing.

My slides from the Real Time Search Panel at SES Chicago last week

I gave a short talk on real time and social search for a panel at SES Chicago last week.
View more presentations from Ho John Lee.
Here’s a writeup on the real-time session from aimClear, which includes a Batman-camera-angle photo of me.

My slides from the Real Time Search Panel at SES Chicago last week

I gave a short talk on real time and social search for a panel at SES Chicago last week. I’ve been pretty heads down since
View more presentations from Ho John Lee.
Here’s a writeup on the real-time session from aimClear, which includes a Batman-camera-angle photo of me.

My slides from the Real Time Search Panel at SES Chicago last week

View more presentations from Ho John Lee.

Mills and the Sugar God, a Strange and Terrible Saga

While digging through boxes of old papers, I uncovered this long-buried bit of writing from 1980. It started out as part of a much longer piece vaguely inspired by Hunter S. Thompson’s Fear and Loathing in Las Vegas.



Mills and the Sugar God, a Strange and Terrible Saga

(with apologies to Hunter S. Thompson)

Ho John Lee

In the radioactive glow of early evening in New Hampshire, the mercury vapor arc lamps slowly begin switching on among the ivy-covered buildings of the two-hundred-year-old school. The Academy building clock strikes seven times from its tower, reverbrating across the quadrangle as it has twice every day since the building was built on the burned-out ruins of its predecessor.

A single form emerges from the shadow of an ancient hall into the northeastern corner of the quad. The hard orange light flashes off his steel glasses and turns his complexion and his plaid jacket the same overcooked-turnip shade of yellow. The setting sun and the arc lamps light him alternately orange and yellow as he begins weaving between the long rows of brick columns supporting the front of the adminstrative building.

Without warning, he stops directly in front of one of the columns. Peering around rapidly to see that there are no suspicious faculty members in sight, he stuffs his glasses into his right coat pocket and begins scrambling up the three-foot-wide column with a wild gleam in his eye. He has almost reached the balcony on the third floor when some of his friends arrive, returning from dinner.

“Mills! What the hell are you doing up there?”

Mills looked around. “Who, me? I’m just climbing the wall to see the little birdies.” He put his hand over his jacket lapel. “You know me, I’m such a nature lover.”

Accustomed to ridiculous answers, the four of us ignored him.

“Come on Mills, get down You wouldn’t want to upset the trustees. I mean really, they’ve spent all that time and trouble growing all this ivy and here you are ripping it off the walls.”

Mills protested, “Aw, gee, I never get to have any fun,” but descended to the second floor and jumped off anyway. We waited while Mills replaced his glasses.

“Keep cool, diamond dogs, ” he commented.

We resumed the walk back to the dormitory. “So, Mills, you’re in a good mood tonight, yes?”

He considered himself for a moment. “Yeah, I suppose…” He brightened. “Actually, I guess it was the sugar god that inspired me to do it.”

This reference was something new. No one in our little group had heard of Mills’ sugar god. “Okay, Mills, what is this sugar god?”

“It’s this new religion Henry and I made up last night. Anybody want to join?”

“Hmm. What exactly does this religion entail?”

“Basically, we decided that sugar is the source of life and we must all worship the sugar god. We’re holding another ritual sometime tonight if you want to put off some work.”

This sounded like another typical Millsean idea, and was dismissed as such. In the words of Stephen, another of our company, “Personally, I think Mills has been doing up too much ice tea and Vivarin at three in the morning.” We laughed. By definition any amount is too much at three in the morning.

Mills responded to the ribbing with his usual comment. “Keep cool, diamond dogs, ” as we entered the dorm and dispersed to our respective rooms.

Much later that evening after working occasionally on assorted assignments, I climbed the stairs to the second floor and emerged into a crossfire of water from a fire extinguisher, water bottles, and a stack of water balloons splashing in the hallway between Mills and Henry.

“Get back, foul beast!” cried Mills as he drove Henry into retreat with the fire extinguisher.

“Scud,” commented Henry, as he reached his reserve of water baloons and pitched a string at Mills’ head.

“Hold it!” I called. “What is this, anyway? You two should be asleep by now. Don’t you know it’s past your bedtime?”

Mills suddenly became limp. “Oh, no!” he moaned. “I feel weak.” He leapt up from the floor and pointed ferociously at Henry.

“Do you know what that means?”

Henry replied solemnly with a water baloon in his hand. “It is time to worship the sugar god.”

We proceeded down the corridor, replacing the fire extinguisher as we passed its alcove, and opened the door to Mills’ romo.

The kilowatt-powered sound of The Who’s Quadrophenia flooded around the edge of the door as we entered the cluttered room. The stereo and its associated speakers filled one end of the room, while the bed, desk, bureau, and bookcase filled the volume defined by the piles of clothes, books, camping gear, and Pepsi bottles. Mills dug beneath his bed and retrieved a five pound bag of Domino Granulated Sugar. “Behold the wondrous gift of the sugar god.”

Pulling a pair of paper cups from his desk, he filled both with sugar. “Want some?” I shook my head. “No thanks.”

Henry produced a pair of teaspoons from somewhere in the bookcase, and they began eating the four ounces of refined sugar.

“Mmmmmm. Ommmmmm. Many thanks to the sugar god, for he gives us energy. Ummmmm. Sure you don’t want any?”

“No, that’s okay.” Mills finished his sugar. “I feel better already.”

Newly invigorated by the massive dose of carbohydrate, Mills bounded over a backpack and a pile of dirty laundry to his open window, and howled. “Full moon tonight,” he explained, after completing the Long Call.

Henry laughed. “There, now don’t you see? It’s perfectly obvious that sugar is the way to go. Look at you, you look as though you’d been up all night. Just think, you could be full of energy like us if you worshiped the sugar god.”

As I left to resume my mundane work, I heard the Academy clock strike twice, and I heard Mills speculating amidst The Who’s devastation, “I wonder how hard it would be to steal the bell clapper?”

— September 1980, Cambridge, Massachusetts

hjl-sm50

hjl-sm50

A last look at Twitter userbase growth (through June 2009)

A number of people have been asking about updates to the earlier posts on Twitter’s user profile population as well as some statistical analysis.  I’m joining the Microsoft Bing search team so I probably won’t be sharing as much data in the future, but I wanted to get a couple of charts out first.

Here’s an updated look at Twitter’s user base growth, through June 2009. This survey has many spam accounts pruned out, so the actual number of user profiles at any point in time is probably higher than the graph plotted here. Up and to the right, heading past 13M is the main takeaway. Also note that the majority of Twitter profiles have been created within the past few months. Compare with the graph through May 2009

twitter-userbase-june09

Here’s the corresponding estimate of new user accounts per day. That first big spike is the Oprah show featuring Twitter.  Not sure exactly which media events go with the more recent spike, likely some combination of Ashton Kutcher vs CNN and other celebrities on a campaign to get more followers.  As a reminder, the graphs don’t really drop off at the  right edge, that’s just from new users not being discovered immediately.

twitter-userbase-rate-june09

Unfortunately I probably won’t be putting together any stats visualizations here as I transition the SocialQuant work to Microsoft Bing. But  I’m looking forward to help bring some interesting applications for Twitter and other social media on the Bing platform, and hope you’ll be able to enjoy some results there in the near future.

A last look at Twitter userbase growth (through June 2009)

A number of people have been asking about updates to the earlier posts on Twitter’s user profile population as well as some statistical analysis.  I’m joining the Microsoft Bing search team so I probably won’t be sharing as much data in the future, but I wanted to get a couple of charts out first.

Here’s an updated look at Twitter’s user base growth, through June 2009. This survey has many spam accounts pruned out, so the actual number of user profiles at any point in time is probably higher than the graph plotted here. Up and to the right, heading past 13M is the main takeaway. Also note that the majority of Twitter profiles have been created within the past few months. Compare with the graph through May 2009

twitter-userbase-june09

Here’s the corresponding estimate of new user accounts per day. That first big spike is the Oprah show featuring Twitter.  Not sure exactly which media events go with the more recent spike, likely some combination of Ashton Kutcher vs CNN and other celebrities on a campaign to get more followers.  As a reminder, the graphs don’t really drop off at the  right edge, that’s just from new users not being discovered immediately.

twitter-userbase-rate-june09

Unfortunately I probably won’t be putting together any stats visualizations here as I transition the SocialQuant work to Microsoft Bing. But  I’m looking forward to help bring some interesting  applications for Twitter and other social media on the Bing platform, and hope you’ll be able to enjoy some results there in the future.

A last look at Twitter userbase growth (through June 2009)

A number of people have asked about updates to the earlier posts on Twitter’s user profile population. I’m joining the Microsoft Bing search team so I probably won’t be able to share as much data in the future, but I wanted to get a couple of charts out first.

Here’s an updated look at Twitter’s user base growth, through June 2009. This survey has many spam accounts pruned out, so the actual number of user profiles at any point in time is probably higher than the graph plotted here. Up and to the right, heading past 13M is the main takeaway. Also note that the majority of Twitter profiles have been created within the past few months. Compare with the graph through May 2009

twitter-userbase-june09

Here’s the corresponding estimate of new user accounts per day. That first big spike is the Oprah show featuring Twitter.  Not sure exactly which media events go with the more recent spike, likely some combination of Ashton Kutcher vs CNN and other celebrities on a campaign to get more followers.

twitter-userbase-rate-june09

Another look at Twitter userbase growth through June 2009

Here’s an updated look at Twitter’s user base growth, through June 2009. This survey has many spam accounts pruned out, so the actual number of user profiles at any point in time is probably higher than the graph plotted here.

twitter-userbase-june09

Here’s the corresponding estimate of new user accounts per day. That first big spike is the Oprah show featuring Twitter.

twitter-userbase-rate-june09

Another look at Twitter userbase growth through June 2009

Here’s an updated look at Twitter’s user base growth, through June 2009. This survey has many spam accounts pruned out, so the actual number of user profiles at any point in time is probably higher than the graph plotted here.

twitter-userbase-june09

Here’s the corresponding estimate of new user accounts per day. That first big spike is the Oprah show featuring Twitter.

twitter-userbase-rate-june09

twitter-userbase-rate-june09

twitter-userbase-rate-june09

twitter-userbase-june09

twitter-userbase-june09

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