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Cover article detailing a generally negative view of GOOG share price (currently around $360) based on growing expenses, click fraud and ad pricing issues, and reversion to the mean multiple of the peer group, to $188 ish per share.
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On Blue Nile and FTD quarterly conference call comments on inflation in click bid fees for paid search at Google, and declining effectiveness of paid search for driving business to their sites.
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Henry Blogdet with a little more on Blue Nile, FTD conference call comments on increasing per-click costs and shift away from paid search due to decreasing effectiveness.
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Corporate business humor, loosely inspired by misadventures at Hewlett-Packard and other large companies.
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