Building better personalized search, filtering spam blogs
November 30th, 2005 4:30pmBatelle’s Searchblog mentions an article by Raul Valdes-Perez of Vivisimo citing 5 reasons why search personalization won’t work very well. Paraphrasing his list:
- Individual users interests / search intent changes over time
- The click and viewing data available to do the personalization is limited
- Inferring user intent from pages viewed after search can be misleading because the click is driven by a snippet in search results, not the whole page
- Computers are often shared among multiple users with varying intent
- Queries are too short to accurately infer intent
Vivismo (Clusty) is taking an approach in which groups of search results are clustered together and presented to the user for further exploration. The idea is to allow the user to explicitly direct the search towards results which they find relevant, and I have found it can work quite well for uncovering groups of search results that I might otherwise overlook.



































