October 2005 Search Referrals

Jeremy Zawodny posted a summary of his October search referral statistics, and I thought I’d take a quick look at mine.

october 2005 search referrals

Nearly all of the search referrals here come through Google. I also have a relatively large number of “Other”, some of which (I think) are various Chinese search engines.

Jeremy says:

The gap between Google and Yahoo! is hard to interpret, since it doesn’t come close to matching the publicly available market share numbers. The same is true of the numbers for MSN and AOL. They should be higher.

There are two ways I can think to explain this:

1. People who use Google are more likely to be searching for content that’s on my site.
2. The market share numbers are wrong. Google actually generates more traffic than has been reported and MSN and AOL have been over-estimated.

I suspect that #1 is closer to reality. After all, I most often write about topics that are of interest to an audience that’s more technical than average. And I suspect that crowd skews toward Google in a more dramatic fashion than the general population of Internet users. If that’s true, it would seem to confirm many of the stereotypes about AOL and MSN users.

It looks like my site has even less appeal for a consumer audience than his…

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4 Responses to “October 2005 Search Referrals”

  1. i,Revenue » Search Engine Market Share Says:

    […] I don’t believe it. Any webmaster will tell you that Google represents almost ALL of the search engine traffic. Yahoo is nowhere near 23%. Just read the blogs, here, here, here and here and on countless other blogs. So I decided to poke around Alexa’s stats and generate my own search engine market share graph. According to my calcs, Google is at almost 85% market share. Yahoo is at 9%. This seems to mirror what I expected. […]

  2. Ho John Lee's Weblog Says:

    Search referrals - July 2006 snapshot

    Here’s a quick snapshot of incoming search engine referrals for the past few weeks. Compare this with another post last year on search engine referral share, recently referenced in a post at Alexa noting the discrepancy between the published se…

  3. Dilby Says:

    You are so correct. Nearly 95% of webmasters traffic is coming from Google. Even though I don’t get a lot of traffic on my site; http://www.dilby.com the majority are hands-down Google lovers or people looking strictly for content. AOL, Ask, Yahoo, and the other nobody’s are left in the dust and it’s going to take an act of God for them to compete with Google on the search engine level. It’s surprising that these companies have billions yet they have not figured out a strategy to compete with Google.

    Thanks,
    Dilby :)
    dilby.com (remove admin if you consider this spam)

  4. Polizeischule Nordrhein-Westfalen Says:

    I am from germany, google holds there 90 % market share. Yahoo is 3,3 % and MSN 1,4 %.

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